Micro-influencers

It can be the next-door neighbor, someone who’s in your child’s class, your friend from work who spends a bit too much time with his phone, or it can be the nice guy ahead of you in the supermarket line. Micro-influencers are people just like you, but with a bit more influence in social media – and they are the hottest thing in the opinion-leaders world.

The Leaders offers you micro-influencer campaigns featuring hundreds of social media opinion leaders. Micro-influencers have anywhere from 1,000 – 3,000 responsive and engaged followers, who eat up every recommendation. Followers are connected to influencers on a personal level, and thanks to their relatively small number – influencers are able to respond to each follower personally. But make no mistake, their number of followers is the opposite of their level of online influence, as they get multiple interactions and relevant comments once they participate in campaigns.