Crisis Management

Communication crises occur, and mostly originate, in Facebook groups after an increase of negative posts criticizing the brand or service. Leaders' monitoring and crisis management system identifies and alerts company clients on communication crises before they take shape. The client's team of brand ambassadors is then recruited to improve the brand's image online and nip the crisis in the bud. Our conversation analysis and segmentation method covers over 5,000 Facebook groups. An advanced algorithm analyzes the conversation throughout the crisis period and locates conversations that require intervention by team members. Simultaneously, we provide our clients with updated statistics on conversations related to their brand or service, crisis analysis, analysis of the resulting conversation, groups of origin, common complaints, and how the defensive message is received online.